Huge lottery spending in Bakersfield aided by ad campaign targeting Spanish speakers, poor

Despite high levels of poverty, Kern County residents in 2017 spent $127 million on the California Lottery. That sum is roughly equivalent to the total annual budget for the Bakersfield police and fire departments combined. Sales were likely boosted by a substantial marketing effort paid for by the lottery that targeted Kern County's Spanish speakers and its poor. Path to Full Story on 29 Eyewitness News

Posted: Wednesday Oct-3-2018 4:00 PM

Bakersfield California News

People looking to date on Bako from and near Bakersfield CA!